101 Tips to Increase Cashflow

A set of simple, and proven systems on how to;
- Increase the number of enquiries
- Convert enquiries into sales
- Retain existing customers
- Increase the number of times a customer comes back, and
- Increase the amount of money spent at each purchase

The contents of the book 101 Tips to Increase Cashflow follow:

Introduction
The two legitimate marketing strategies
Some of the rules
Customer service
Four goals
Generating enquiries
Customer information system
Developing your unique selling points system
Identify and articulate the features, advantages and benefits of your product or service
Advertising system
Events
Quotes
Telephones (incoming calls)
Education
Guarantees
Selling system - Pre-sales
Selling - Sales system
Post-sales sytem
Referral system
Nurturing system
Debtors
The Customer Advisory Board
Business affiliation system (Reciprocal Vouchers)
Top marketing tips
Marketing plan
Some of the most successful headlines ever written
Attention grabing words
In conclusion