Small Business Marketing Guide

The contents of the book "More Effective Marketing" follow;

Introduction
Two Legitimate Marketing Strategies
Some of the Rules
Four Goals
Strategy Versus Plan
An Offer Versus A Discount
Generating Enquiries
The Buying Process
The Curse of Assumption
Customer Information System
Objective
Documents Involved
Process
By Phone
By Visit
By Letter
Performance Standards
Make Your Letters Different
In Closing Your Letters
Developing Your Unique Selling Points System
Objective
Documents Involved
Method
Points of Difference
Identify & Articulate the Features, Advantages & Benefits of Your
Product or Service
Service
Real Life Example
Client’s Needs
Example – Features Advantage Benefit
Telco: Feature Advantages Benefit
The Customer Advisory Board
Questions for the Customer Advisory Board
Agenda Affiliation System (Reciprocal Vouchers)
Objective
Documents Involved
General
Process
Performance Standards
Top Marketing Tips
Marketing Plan
Market Situation
Client’s Situation
Graphs – 5 years
Build A Strategy
Set Objectives
Make A Plan
Increasing Leads
Retention
Conversion
Frequency
Average Transaction
Systemise
Marketing Plan Template
Advertising System
The Five Fundamentals of Writing an Effective Advertisement
Objective
General
Process
(a) Headline
(b) Copy
(c) Offer
Advertising Ideas
Performance Standards
Events
Occasions to Run Events
Running an Event
Events Ideas (In Store Promotion)
Quotes
Guarantees
Process
Fair Trading Act
Some of the Most Successful Headlines Ever Written
Attention Grabbing Words
In Conclusion

buy online, get your download password immediately and get to work instantly.